Aldridge & Rowan Law
A modern digital presence for a full-service law firm
Click on the preview to open full live preview
The Problem
Aldridge & Rowan, a mid-size law firm with six practice areas, had an outdated website built on WordPress circa 2017. Potential clients couldn’t easily find relevant practice area information, attorney credentials were buried in PDFs, and the firm was invisible on search engines for their core practice terms. Competitor firms with modern sites were capturing the majority of inbound leads.
Pain Points
The site had no structured navigation by practice area — all services were listed on a single page with walls of legal text. Attorney profiles were static PDFs that required downloading. The blog existed but had no SEO optimization, no internal linking, and hadn’t been updated in 18 months. The site was not mobile-responsive, and 45% of visitors were on mobile devices. Contact forms were broken intermittently.
Our Approach
We rebuilt the entire site with a content-first architecture. Each of the six practice areas (Corporate, Litigation, Real Estate, Employment, IP, Estates) received its own structured landing page with clear service descriptions, relevant case results, and direct attorney links. Attorney profiles became rich, interactive pages with credentials, practice focus, and a direct contact CTA. We implemented a blog with SEO-optimized content strategy, proper heading hierarchy, and internal linking between practice areas and related articles. Technical SEO foundations included schema markup for legal services, local business structured data, and performance optimization.
Outcomes
Six months in, the firm ranked in the top 5 for 12 high-value practice area terms in their metro area — up from zero first-page rankings. Inbound lead submissions went from roughly 8 per month to over 30. The managing partner told us that for the first time, prospective clients were arriving to consultations having already read the relevant practice area page and attorney bio, shortening intake conversations by 15–20 minutes on average. Two associate attorneys reported that clients found them directly through their individual profile pages.